Qualtrics

Reimagining Survey Creation with an AI Expert Guide

Case Study

5 min read

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Project Overview

Project Overview

Project Overview

This 12 week project was reimagining Qualtrics Survey Builder workflow. The goal was to move away from a complex, tool-heavy builder towards a radically simplified, conversational experience for new and less-experienced users.

This 12 week project was reimagining Qualtrics Survey Builder workflow. The goal was to move away from a complex, tool-heavy builder towards a radically simplified, conversational experience for new and less-experienced users.

This 12 week project was reimagining Qualtrics Survey Builder workflow. The goal was to move away from a complex, tool-heavy builder towards a radically simplified, conversational experience for new and less-experienced users.

Role

Role

Tools

Tools

Task

Task

Team

Team

UX Designer

UX Designer

Figma, Subframe, Lovable, Gemini

Figma, Subframe, Lovable, Gemini

Product Design, User Research

Product Design, User Research

UXD, UXR, PM & ENG

UXD, UXR, PM & ENG

🔒

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